Known for their creativity and out of the way promotional techniques, The Sight Media initiated the use of Memes to bring out the goodness of a client's product. This trendsetting move had great reach among the targeted audience as well as their clients.
The Sight Media decided to offer a dedicated 'Meme Creator' job position and his office put out a recruitment notice which received more than 500 resumes in a short period of time.
Seeing this surprising response, The Sight Media started a page by the name, 'Meme Engineer' on Facebook which has around 3.3 lakh followers till date..!
Proving the need of the hour - Meme Creators should be recognised and when it comes to Chennai, good or bad, like or dislike, Chennaites show it in their Memes.. This is another reason why Chennai is called 'The Meme Capital of India'. The Sight media has aimed to recognise these Meme Creators and towards this purpose, The Sight Media will be organising a World Record event, wherein a pool of Meme Creators will try to create the maximum number of memes within a short span of time. This is the essence of Meme Marathon.